Projects Category: Awards

Category: Packaging Design

In this packaging, the designer has left a special artistic design by using various fruits, and art history (sculptures and art paintings) and combining them with animals, such as preserving the works of art left behind.
In this design, most of the artistic sculptures of the cultural history of the world have been used, of course, it should be noted that subtle changes have been made in them. In the pictures, a clear connection has been established between the creatures, selected fruits, and historical culture. But since the main theme of the packaging is the idea of preserving the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Fruits have a special place in nature for all living beings, and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.

The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your “inner child”, they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
The creation of these imaginary giants and their nomadic tools is to support the “environment” and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the “inner child” of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years. 2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products. 3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Creating nomadic tools and nature characters like the giant’s tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.

The design of Cold Brew beverage cans of Proshot coffee factory is the third part of the packaging design process of this company’s products. Proshot giants have been intertwined with the lives of those who drink Proshot coffee. They are nature themselves and friends of those who drink coffee alone or together. In the packaging designs of Proshot coffee, the life and daily activities of giants are shown. They try to communicate better with their new friends. The use of natural elements such as wood, rope, etc. in the design of the giants’ tools has made it easy for the audience to understand and communicate with the process of coffee production from the farm to the cup. In this packaging design series, each of the giants shows how to prepare cold brew coffee in their own way. Proshot Coffee company is trying to get a place in people’s hearts by using its adorable giants, and with the slogan “With me, You are not alone…” it confidently expresses the quality of its products and services, awakening the “inner child” of the citizens.

The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your “inner child”, they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
The creation of these imaginary giants and their nomadic tools is to support the “environment” and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the “inner child” of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years. 2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products. 3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Creating nomadic tools and nature characters like the giant’s tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.

BASTEHA (Iranian Packaging Designer Showcase):

BASTEHA (Iranian Packaging Designer Showcase)

BASTEHA (Iranian Packaging Designer Showcase):

– 1st Place-Lateral Part, THE 3rd BASTEHA BIENNIAL, TEHRAN/IRAN (Jan 2020)